There is a lot of controversy around the question of making the name field a requirement.

We decided to keep the Name field as a option due to the following:

Inputting the name lowers the subscription rates.
Additional input field should be presented in the subscription form to obtain the name of the subscriber. But we know that the more fields that need to be filled the less the conversion rate is going to be. Therefore, to obtain the name of the subscriber comes with a price - slightly lower conversion rate. This leads to fewer people subscribing because of the more complex form.

Users sometimes put false names just to complete the form.

Privacy issues.
Some users might not want to share personal information like name. Therefore this field should be optional.

Nevertheless, we can change as setting on your account to make both the First Name and/or Last Name be a requirement.

If that is your preference please let us know by opening a Support Ticket. Be sure to let us know if you want both fields to be a requirement or just the First Name field.

03182026