On your About the Artist page, you can add a Biography Headline and/or Tag Line.
Not all artists have or use a Biography Headline or a Tag Line. These are simply optional fields FASO offers.
Biography Headline
A headline could be something simple such as your name, the name of your studio, or something like:
- Biography
- Resume
- A Little About Me
Tag Line
Tag line is defined as a variant of a branding slogan typically used in marketing materials and advertising. It is a short phrase or catchword that becomes identified or associated with a person, group, product, etc., through repetition.
The idea behind the concept is to create a memorable phrase that will sum up the tone and premise of a brand or product (in this case your art), or to reinforce the audience's memory of a product.
Think of Nike's Just Do It.
Your 'About the Artist' Tag Line is a short statement or quote that will appear at the top of your About page on your live website, under the Biography Headline.
What you choose to say is really a matter of personal preference. There is no standard for this and some artists choose to leave it blank.
Examples:
-
Brian Blood
California Impressionist -
Pam Powell
Portraiture and Fine Art -
Kenneth W. Shanika
An Artist's Journey -
Jeff Leddy
Fine Art Humorist
Click Here to read more on the subject in this article:
Taglines, Slogans, and the Art of Verbal Branding
How to Add a Biography Headline and/or Tag Line
- login to your FASO account control panel
- click About the Artist (left menu bar)
- enter desired text in each field (Keep it SHORT!)
- Save Changes