First:

Create an artwork image you want to add the Framed price to. Save it somewhere easy to find, such as on your computer desktop.
 
Then:

• From Site Dashboard
• My Art (upper row OR left menu - if you don't see the full options on the left, click the 3 bar menu icon, upper left corner)
• Artworks
• Click on thumbnail image (left column) or Edit  (right column)
• Click Additional Images

• Click Select Image (blue button under Click to Add a Framed Image)
• Select Image or click Upload
• Follow the prompts

You will see both your Unframed and Framed Images on the screen.
NOTE: The screen auto saves, you will not see a message indicating that it has been saved

• Click Back button

• Scroll down to enter prices in Price fields
• Optional: add sizes for Unframed Size & Framed Size

• Save

NOTE: you can easily toggle the switch for Price includes shipping / Other price includes shipping. 

Website View:

NOTE: you can also use the Unframed and Framed settings to sell a choice of Prints / Note Cards that have only 2 options. See:
Add a Buy Now Button with Multiple Choices

You can also use the Editing feature to add a virtual frame on your 2nd image.
See this FAQ:
Edit the Appearance of an Uploaded Image

Also see:
Show Additional Views of Artwork, Framed, Unframed, etc.

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