Bounce Rate Defined
The bounce rate represents the percentage of visitors who enter the site and bounce (leave the site), rather than continue viewing other pages within the site.
A bounce occurs when a web site visitor only views a single page on a website, that is, the visitor leaves a site without visiting any other pages before a specified session-timeout occurs.
There is no industry standard minimum or maximum time by which a visitor must leave in order for a bounce to occur. Rather, this is determined by the session timeout of the analytics tracking software.
How to Decrease Bounce Rate
Giving people a little more to read when on your website might make a difference.
On your main page it is important to add some text.
Add text (which includes keywords) below the main page image telling more about the painting; why you painted it, what inspired you, where it is located, what the day was like.
Tell a story! Engage your audience!
Tell the story in a couple of short paragraphs to help them personally connect with you and the painting. This is also good for the search engines!
If you created a blog post about the main page image, add a link to that specific blog post.
Get the url of the blog post
- from your live website (not control panel)
- click on Blog
- click on the title of the blog post
- copy the url from the browser address bar
Add the url to Main Page
- FASO account control panel
- click on Your Sites Home Page (left column)
- Enter some text such as Click here for more info
- Select/highlight your text
- click the Insert/edit Link icon (in small toolbar above the text box - looks like a chain link)
- A new window pops up
- paste (Ctrl/V) the url/web address in the Link URL field
- click Insert
- click Save Changes
See FAQ:
How do I add a live, clickable link to some text?
If you sent out a newsletter announcing the new painting, link to your archived newsletter:
- from your public website (not your control panel)
- go to this url: yourdomainname.com/email-newsletters
(or simply click on Email Newsletter in your navigation bar) - click on Read Past Issues, this url: yourdomainname.com/newsletter-archive
- click on the newsletter title you wish to link to
- copy the url from the browser address bar
- follow instructions above to create the linked text on Main Page
Add descriptive text to each paintings. This is good content for your visitors as well as for Search Engines.
- add what inspired you to paint the image
- add a little about the image
- name the location
- add anything else that people might use when searching for this image
Add all this in a few short sentences, written naturally.
Linking to other blog posts and portfolio images within your website is called [Internal linking].
When people see linked text it is enticing. They will usually click on it, out of curiosity, to see where it takes them.
Also see this article:
How to Lower Your Site's Bounce Rate
01182018